FOX News Latino Announces Live Spanish Coverage Election Night

In a close presidential race, it is evident more than event that the rapid growth and influence of the Latino community has reshaped the political conversation in America.

From Spanish TV spots, catchy taglines to voter-drives featuring mariachis, both President Obama and Mitt Romney have integrated Hispanic efforts to tap into the fastest growing voter group in the U.S.

The National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund projects that the Latino vote will increase 26% from 2008, and Latinos will account for at least 8.7% of the country’s voters at 12.2 million. Also, Latinos are paced to make a significant different in key battle grounds like Florida, Colorado and Nevada; where they will represent up to 18 percent of the total voter share, in states like Florida, according to NALEO.

However, politicians are not the only ones recognizing the importance of Hispanics in the political landscape. News organizations have already announced their special coverage during election night and many are showing a ‘ramp-up’ to better Latino representation and unique analysis on the issues, perspectives and profile of Latinos in this year’s presidential election.

This is why for the first time, FOX News Latino will stream live at 9PM/ET on November 6. The special coverage will be hosted in Spanish by former CNN anchor and now FOX News’ Rick Sanchez with entrepreneur, Hispanic strategist and cofounder of XL Alliance, Liliana Gil Valletta. The live program will feature analysis from influential leaders in the Hispanic community like Manuel Fernández, Café Con Leche Republicans, Director Estatal de Florida, Carmen Segarra, Analista Política, Arturo Carmona, Director Ejecutivo Presente.org, Hugo Balta, Pdte. Asoc. Nacional Periodistas Hispanos (NAHJ), Cid Wilson, Activista, Latinos for Obama, among others. The Spanish coverage was formally communicated in a press release issued by FOX News last week as part of their comprehensive plan for exclusive coverage election night.

Viewers can tune in to live coverage here: http://latino.foxnews.com/index.html

Union Rags & John Velasquez Win At Belmont: Boricua Celebration

Belmont Stakes velasquez.jpg

On the eve of the New York City Puerto Rican Day Parade and 20 miles east from the island of Manhattan, Puerto Ricans have a new reason to celebrate: Boricua jockey John Velazquez takes the victory at Belmont Stakes with horse Union Rags.

Originally from Carolina, Puerto Rico; where he first learned how to ride horses; Velazquez came to the U.S. after winning his first race in 1990 aboard Rodas at El Nuevo Comandante racetrack in Canavanas, Puerto Rico. Since then, the talented jockey with 4,823 firsts in his career has won prominent races like the 2011 Kentucky Derby, the Belmont Stakes in 2007 and this year, after replacing jockey Julien Leparoux, Velazquez wins the Belmont Stakes for the second time. His impressive track record as a top ranking jockey by the National Earnings List for Jockeys made a historical turn after his induction in the National Museum of Racing and Hall of Fame in 2011. Certainly, Velazquez is an example of discipline and an amazing talent for Boricuas and Latinos to be proud of! With an athlete of such prominence it?s staggering to see how Latino fans, Hispanic media outlets and international news organizations seem unaware of his accolades in the sport.

While Latinos are known as key contributors in sports like baseball, soccer and even have the NFL dancing salsa, horse racing falls behind tapping into a fan base prime for growth and celebration of the sport.

In fact, Velazquez is only one of over a dozen Latino jockeys that top the list of top ranking, top earning and best performers in horse racing in the country; according to Equibase. The list of All Time Thoroughbred Leaders- Top 20 Jockeys by Earnings is 50% Hispanic! Putting it in perspective, 28.3 percent of Major League Baseball players are Latinos; an impressive statistic likely to be surpassed by horse-racing; yet no one in counting. Most Latino Jockeys share a similar immigrant story of hard-work, dedication and excellence that would make them heroes and role models in the community. Names like Peruvian Edgar Prado, Panamanian Alex Solis, Chilean Jose Santos and Venezuelan Ramon Dominguez, are some of the jockeys leading the charts and earning hundreds of millions of dollars in horse-racing; yet most are unknown names to the 50 million Latinos that reside in the U.S. For example, Dominguez topped the annual North American leading jockeys? list in 2010 with earnings of $16,911,880, certainly news worth reporting.

So, as New York celebrates the 55th year of the National Puerto Rican Day Parade on the Belmont Stakes weekend; one more time the facts and figures confirm that the contributions, growth and prominence of Hispanics in the U.S. is something we should all be celebrating!

Lili Gil is a business strategist, Hispanic market expert and contributor to Fox News Latino. She was elected as Young Global Leader by the World Economic Forum and is co-founder and managing partner of XL Alliance, a cultural marketing firm. You can follow Lili Gil on Twitter @liligil.

Emilio Estefan, Wilmer Valderrama, Akon and Jenni Rovera Get Political at Billboard Latin Music Awards with Lili Gil

Click Here to Watch: http://video.foxnews.com/v/1599908110001/

By Lili Gil, Hispanic Market Expert, Co-founder XL Alliance, TV/ Media Contributor

In the midst of the glitz and glamour of the Billboard Latin Music Awards in Miami, Fox News Latino asked deep questions while celebrities sashayed across the red carpet.

While most of the media was interested in ‘what are you wearing?’ And ‘how do you feel tonight?’ We struck a different chord with the celebrities. We asked: ‘What are your views about the role of Latinos in this year’s election?’ And they loved it! 

We were praised for elevating this important matter and the artists were quick to open their heart and share their perspectives.

Emilio Estefan was quick to mention his participation in a call with the White House on Friday, and Wilmer Valderrama, who is actively involved with the organization Voto Latino, got extremely passionate about the growth trends of our community and his dissatisfaction with the Arizona law. R&B recording artist, songwriter and record producer, Akon talked about the importance of unity and the power of minorities sticking together to make a difference and let their voices be heard. 

La diva de la banda, Jenni Rivera, was equally passionate to motivate Latinos to get involved.

You may wonder, why did we get political on the red carpet? Because our voice, our community and our influence is paced to make a critical difference on the race to the White House. A cover on TIME Magazine, controversies over the Arizona Law, a potential vice presidential candidate,  Marco Rubio and many more, are at the core of our conversations. Even for celebrities who are doing voter drivers and attending meetings at the White House.

Latinos represent a potential 21.7 million eligible voters, according to the Pew Hispanic Center; however of those eligible in 2010 only 6.6 million actually headed to the polls; a number that can mark a historic difference in this year’s election. This disconcerting 30 percent or 15 million gap has been recognized by many organizations like Voto Latino; which is touring with the Mexican band Maná as part of their ‘Drama Luz’ tour; and other celebrities like Jennifer Lopez, Ricky Martin, Jon Secada and Shakira have joined various functions at the White House in efforts to amplify and raise issues of our community.

If celebrities, who travel weekly, sleep four hours a day and carry an agenda of 20 priorities are taking the time to get involved politically, why are we not all doing the same? Just as we follow their gossip and fashion trends, let’s realize that nothing is more fashionable than setting our own political trend in America this year… just as they are. Click here and get registered to vote!

Lili Gil is Hispanic business strategist and cofounder of XL Alliance, a cultural marketing firm. She is a World Economic Forum Young Global Leader and serves as a regular contributor to Fox News Latino. You can follow Lili on Twitter @liligil.

Read more: http://latino.foxnews.com/latino/entertainment/2012/04/27/celebrities-get-political-on-red-carpet-at-billboard-latin-music-awards/#ixzz1tISpSmxd

Romney’s ‘Self-Deportation’ Solution at GOP Debate Shows a Candidate Out of Touch by Lili Gil for Fox News Latino

After a heated opening between Newt Gingrich and Mitt Romney over capitalism and Freddie Mac consulting at the NBC Florida debate, surprisingly the night’s most memorable moments took place when Latino matters surfaced.

Just in time to resonate with 22 percent of Floridians who are Latinos and the 1.2 million Cubans who reside in Florida, Fidel Castro’s fate of heaven or hell was the only moment that woke up this lifeless audience. Gingrich said: “I don’t think Fidel will meet his maker. I think he’s going to the other place.”

But by far the the most memorable and the oddest moment was Romney’s brilliant solution to immigration: self-deportation.

Immediately, a flood of live tweets from viewers, political insiders and Latino influencers jumped to criticize his confusing answer.

When asked about the process to send people home, Romney’s solution left the audience intrigued, speechless and confused. “The answer is self-deportation (with some remote laughter on the background) When they don’t have work or documents they will go back home…Ultimately we will then allow people to get back in line at home until the reach the front of the line,” Romney said.

Can Romney Get the Latino Votes He Needs?


The line? What line? One tweet from @AlxWindyCity said “hahaha…I’m, sure there is a line forming as we speak”  Also a sympathetic Rick Santorum was quick to describe how his parents and grandparents were able to “follow the process,” which was completely different from today’s bureaucratic and limited process to follow for those wishing to “get in the line.”

Is there a process for those who graciously self-deport so they can get into “the line” back at home? No, which highlights Romney’s ignorance on the issue. As a naturalized citizen who had to make sense of “the process,” it is disappointing to see GOP candidates so out-of-touch with the true complexities of the current immigration process. 

Ever wondered what the path to citizenship is? Let the U.S. Citizenship and Immigration Services (USCIS) answer the question for you: After a basic requirement of being over 18 years of age, the U.S. government requires you to be a green card holder for five years! So, how do you get a green card if you want to “get in the line?” Three or four clicks later and the USCIS website then takes you to a long list of green-card application forms that basically can be summarized as the following:  A. be the child of a U.S. citizen, B. marry a citizen, C. be a refuge and/or D. qualify for the limited and convoluted job, entrepreneur or investor options. 

Did you know that someone who comes into this country “legally” with a student visa has virtually no clear path or option to become “legal” after graduating from his college, masters or PhD? Note, these are not DREAMers (DREAMAct candidates), but “legal” immigrants who are stuck in limbo…

The issue is complex, and clearly Romney’s self-deportation strategy confirmed his lack of a strategy all together. And, while entertaining, immigration may not be the only winning card to get to the hearts of a diverse Latino population in Florida, which is dominated by Cubans in south Florida and Puerto Ricans in central Florida. 

Why does this matter anyway? Because in 2008, according to the Pew Hispanic Center, President Barack Obama won 57 percent of Florida’s Hispanic vote, while 42 percent went to Sen. John McCain (R-Ariz.), making Florida the first of many more battlegrounds like Nevada, Colorado and Arizona where Latinos could represent the winning difference for the GOP in their race to the White House.


Lili Gil is an award-winning business and Hispanic market expert and business and political media contributor. She is also co-founder and managing partner of XL Alliance a business strategy and marketing firm dedicated to help business leaders and corporations navigate and enter emerging multicultural markets. Gil was recently selected by the World Economic Forum as one of only 190 Young Global Leaders identified across 65 countries for her leadership, community and business impact. You can follow Lili on twitter @liligil



Read more: http://latino.foxnews.com/latino/politics/2012/01/24/en-serio-romneys-brilliant-solution-to-immigration-is-self-deportation/#ixzz1lEU5i5iM

¿Que Pasó? People’s Choice Awards, Where Were the Latinos? by Lili Gil for Fox News Latino

On its 38th edition, the People’s Choice Awards tallied an impressive total of 230,000,000 votes giving fans the power to choose their favorites in television, music and Hollywood. 

While Latinos are certainly making waves in entertainment, those nominated like Enrique Iglesias, Pitbull, Eva Longoria, Fast Five actors Tego Calderón and Don Omar, Modern Family’s Sofia Vergara, and even pop sensation Selena Gomez were all M.I.A. at the award show. 

So who was there to somewhat represent? “Solo dos”…CSI’s Adam Rodriguez and Jersey Shore’s half Boricua Ronnie Ortiz-Magro walked the red-carpet.

Did they not know that Latinos do tune in into American pop-culture matters? Do they not realize that one in four teens in America is Hispanic? 

That Latinos are 80% more likely to go to the movies during opening weekend? That 62% of them are U.S. born, therefore bicultural and bilingual? That 47% of Los Angeles is Latino! And to top it all of, there was a Twitter explosion happening live during the show uniting a very unique Spanglish conversation. 

The voice of top Latino influencers like Lance Rios, founder of the largest and most popular Latino group in Facebook “Being Latino”, fashionista Mercedes Sanchez of BeChicMag, lifestyle editor Lizbeth Cardozo of LaCosmopolatina, celebrity insider Oscar Petit, among others, came together under the hash-tag #HBOatsLatinoVIP. 

Other Latino tags like #Belatino and #LATISM rode the conversation as well.  The content source came from live reporting being “tweet-casted” from the red carpet by me and the remote crew of Fox News Latino and XL Alliance.  

Tweet-reach reported that their collective buzz, sharing and re-tweeting of the hash-tag reached 117K people generating close to 900K impressions!

In a nut-shell, do not underestimate the power of the Latino voice when united. Whether in entertainment or even in business and politics, Latinos are listening and sharing perspectives critical to impact the opinion of America’s fastest growing market segment.

Thank you Fox News Latino, for giving us a voice and platform to continue to elevate the importance of our voice. Last night at the People’s Choice, tomorrow could be from the next debate, the white house, another major event and more.

Lili Gil is an award-winning business and Hispanic market expert, business and political media contributor. An award-winning professional and entrepreneur, Gil was recently selected by the World Economic Forum as one of only 190 Young Global Leaders identified across 65 countries for her leadership, community and business impact. You can follow Lili on twitter @liligil



Read more: http://latino.foxnews.com/latino/entertainment/2012/01/12/where-were-latinos-at-peoples-choice-awards/#ixzz1lEVE4Biv