5 posts tagged Latino Vote
5 posts tagged Latino Vote
In a close presidential race, it is evident more than event that the rapid growth and influence of the Latino community has reshaped the political conversation in America.
From Spanish TV spots, catchy taglines to voter-drives featuring mariachis, both President Obama and Mitt Romney have integrated Hispanic efforts to tap into the fastest growing voter group in the U.S.
The National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund projects that the Latino vote will increase 26% from 2008, and Latinos will account for at least 8.7% of the country’s voters at 12.2 million. Also, Latinos are paced to make a significant different in key battle grounds like Florida, Colorado and Nevada; where they will represent up to 18 percent of the total voter share, in states like Florida, according to NALEO.
However, politicians are not the only ones recognizing the importance of Hispanics in the political landscape. News organizations have already announced their special coverage during election night and many are showing a ‘ramp-up’ to better Latino representation and unique analysis on the issues, perspectives and profile of Latinos in this year’s presidential election.
This is why for the first time, FOX News Latino will stream live at 9PM/ET on November 6. The special coverage will be hosted in Spanish by former CNN anchor and now FOX News’ Rick Sanchez with entrepreneur, Hispanic strategist and cofounder of XL Alliance, Liliana Gil Valletta. The live program will feature analysis from influential leaders in the Hispanic community like Manuel Fernández, Café Con Leche Republicans, Director Estatal de Florida, Carmen Segarra, Analista Política, Arturo Carmona, Director Ejecutivo Presente.org, Hugo Balta, Pdte. Asoc. Nacional Periodistas Hispanos (NAHJ), Cid Wilson, Activista, Latinos for Obama, among others. The Spanish coverage was formally communicated in a press release issued by FOX News last week as part of their comprehensive plan for exclusive coverage election night.
Analysis on CNN en Español after The New York Times posted an articled that minimized the importance and impact of the Latino vote in the 2012 Election.
The nation’s rapidly growing Latino population is one of the most powerful forces working in President Obama’s favor in many of the states that will determine his contest with Mitt Romney. But Latinos are not registering or voting in numbers that fully reflect their potential strength, leaving Hispanic leaders frustrated and Democrats worried as they increase efforts to rally Latino support… READ MORE HERE: http://www.nytimes.com/2012/06/10/us/politics/latino-growth-not-fully-felt-at…
After a heated opening between Newt Gingrich and Mitt Romney over capitalism and Freddie Mac consulting at the NBC Florida debate, surprisingly the night’s most memorable moments took place when Latino matters surfaced.
Just in time to resonate with 22 percent of Floridians who are Latinos and the 1.2 million Cubans who reside in Florida, Fidel Castro’s fate of heaven or hell was the only moment that woke up this lifeless audience. Gingrich said: “I don’t think Fidel will meet his maker. I think he’s going to the other place.”
But by far the the most memorable and the oddest moment was Romney’s brilliant solution to immigration: self-deportation.
Immediately, a flood of live tweets from viewers, political insiders and Latino influencers jumped to criticize his confusing answer.
When asked about the process to send people home, Romney’s solution left the audience intrigued, speechless and confused. “The answer is self-deportation (with some remote laughter on the background) When they don’t have work or documents they will go back home…Ultimately we will then allow people to get back in line at home until the reach the front of the line,” Romney said.
The line? What line? One tweet from @AlxWindyCity said “hahaha…I’m, sure there is a line forming as we speak” Also a sympathetic Rick Santorum was quick to describe how his parents and grandparents were able to “follow the process,” which was completely different from today’s bureaucratic and limited process to follow for those wishing to “get in the line.”
Is there a process for those who graciously self-deport so they can get into “the line” back at home? No, which highlights Romney’s ignorance on the issue. As a naturalized citizen who had to make sense of “the process,” it is disappointing to see GOP candidates so out-of-touch with the true complexities of the current immigration process.
Ever wondered what the path to citizenship is? Let the U.S. Citizenship and Immigration Services (USCIS) answer the question for you: After a basic requirement of being over 18 years of age, the U.S. government requires you to be a green card holder for five years! So, how do you get a green card if you want to “get in the line?” Three or four clicks later and the USCIS website then takes you to a long list of green-card application forms that basically can be summarized as the following: A. be the child of a U.S. citizen, B. marry a citizen, C. be a refuge and/or D. qualify for the limited and convoluted job, entrepreneur or investor options.
Did you know that someone who comes into this country “legally” with a student visa has virtually no clear path or option to become “legal” after graduating from his college, masters or PhD? Note, these are not DREAMers (DREAMAct candidates), but “legal” immigrants who are stuck in limbo…
The issue is complex, and clearly Romney’s self-deportation strategy confirmed his lack of a strategy all together. And, while entertaining, immigration may not be the only winning card to get to the hearts of a diverse Latino population in Florida, which is dominated by Cubans in south Florida and Puerto Ricans in central Florida.
Why does this matter anyway? Because in 2008, according to the Pew Hispanic Center, President Barack Obama won 57 percent of Florida’s Hispanic vote, while 42 percent went to Sen. John McCain (R-Ariz.), making Florida the first of many more battlegrounds like Nevada, Colorado and Arizona where Latinos could represent the winning difference for the GOP in their race to the White House.
Lili Gil is an award-winning business and Hispanic market expert and business and political media contributor. She is also co-founder and managing partner of XL Alliance a business strategy and marketing firm dedicated to help business leaders and corporations navigate and enter emerging multicultural markets. Gil was recently selected by the World Economic Forum as one of only 190 Young Global Leaders identified across 65 countries for her leadership, community and business impact. You can follow Lili on twitter @liligil
It is evident that President Obama’s reelection campaign is attempting to leverage his GOP opponents’ positions on Social Security and immigration; however the Republican advantage could be rooted in the Latino voters’ top areas of concern which are education, jobs and healthcare; not immigration. This makes Tuesday’s Republican candidate debate a potential opportunity for the party to share on its position and action plans to earn the trust of America’s fastest growing population group: Latinos.
President Obama may be distracting Latino prospect voters with pleas for a comprehensive immigration reform, virtual roundtables to address young Latino influencers, or an emphasis on the DREAM Act; However, while all are noble and important matters for the community, will this truly move the needle for Democrats in times of record unemployment and economic downturn? Promises of hope and change must be followed with leadership in action. We are living in an era when polished rhetoric has lost its charm and action-driven plain English strikes a chord with a frustrated voter community…particularly Latinos.
While the Pew Hispanic Center reports that the Democratic Party continues to hold a large advantage in party identification among Latino registered voters, the party’s Achilles’ heel of economic failure and financial paralysis could turn into the point of differentiation that could earn Republicans the Latino trust and vote. The opportunity is sizable given that six-in-ten (62%) Latino registered voters say they identify with or lean toward the Democratic Party, while one-quarter (25%) say the same for the Republican Party- a Democratic advantage of 37 percentage points; according to the Pew Hispanic Center. In 2008, Hispanics’ 2-to-1 support for Barack Obama’s presidential bid was credited with making the difference in four crucial swing states: Florida, New Mexico, Colorado and Nevada. Also, it is estimated that 21.5 million Latino citizen adults will be eligible to vote in November 2012, up from 19.5 million in 2008. 21.5 million Latinos whose #1 issue is the same as it is for the rest of America, the economy.
Tuesday’s debate in New Hampshire showcased the Republicans’ focus on economic transformation and promises of bold action plans. “The answer is to cut federal spending…and have a balanced budget amendment” said Romney, while Cain brought much attention to his catchy plan, “It starts with throwing out the current tax code… this is why we developed 9-9-9” and a surprisingly quiet Perry boldly highlighted President Obama as the issue “[President Obama] is the biggest deterrent to get this country back on track” said Perry. Amongst jokes of a pizza-box 9-9-9 plan, and hypothetical push back from Romney, the candidates shared on more commonalities than differences at the core of their discussion. So, how would the GOP candidates address the matters that matter for Latinos? Below are the top 5 common grounds exposed by the Republican debate:
Could a “kitchen table” debate on the economy make the difference for Republicans to get closer to Latinos? The opportunity may be bigger and more evident than they even realize. With close to 3 million Hispanic owned businesses and 62% of all Latinos being U.S. born, the issues that matter most may be working to the party’s benefit given the economic circumstances and overall frustration with the current administration.
So often, political candidates miss the mark when speaking to Hispanic voters, focusing the conversation on issues that, while important in the big picture (like immigration reform), miss the mark on what matters most with this increasingly growing voter base - The Economy. Now more than ever the Latino vote is up for grabs in 2012, and it’s up to the parties to focus on reaching out with the proper relevancy and respect the community deserves. The Republican debate very well could have won the future GOP candidate an influential number of Latino votes… Only time will tell how the telenovela plays out…but one thing is for sure: The drama continues, and Americans are watching.
— Lili Gil is an award-winning business and Hispanic market expert, media/ TV contributor and host of the online show Moments2CulturRise. She is also co-founder and managing partner of XL Alliance a cross-channel marketing strategy organization dedicated to helping business executives maximize their efforts into profitable growth. Gil was recently selected by the World Economic Forum as one of only 190 Young Global Leaders identified across 65 countries for her leadership, community and business impact.