Behind the Scenes with Prince Royce and the Making of ‘Positive Mix’!

Back in October Post’s Honey Bunches of Oats® announced the launch of its Positive Mix campaign featuring multi-platinum artist and 2012 Latin GRAMMY® nominee Prince Royce on the cover of millions of cereal boxes.

Fans love it, TV viewers are watching it, shoppers are surprised in their supermarket aisles and buying it and bloggers are all chatting about it!

#POSITIVEMIX and the chance to meet and greet Prince Royce during a VIP New Year’s experience in New York City is the talk of the town for sure!

So, have you gotten your cereal and searched for the code inside the box for music downloads and a chance to win? There are only a few more weeks left! www.pensemospositivo.com.

Prince Royce is also making waves in social media with a lot of buzz especially this week as we gear up to the biggest week in Latin music, Latin GRAMMY week. Nominated to Best Tropical Album, Prince Royce will be sending special messages from Las Vegas joining in with many others tweetcasting live with the hash-tag #POSITIVEMIX.

 To get the word out, we even have an exclusive ‘Behind the Scenes’ video of the making of ‘Positive Mix’ with the king of Bachata to get everyone excited! Feel free to view, share, post and enjoy!

Keep it positive with us and stay tuned for LIVE coverage from the Latin GRAMMY Awards this Thursday starting at 4PMET. Follow @HBOatsLatino and our gang of Latino influencers @BeChigMag @webcitygirls @OscarPetit @AnaRC, @CesarcamchoTV, @TargetLatino, @LatinREcap and @Liligil for exclusive photos, interviews and positive content from the show’s events all under the hash-tag #POSITIVEMIX.

Get your box today and enjoy a positive day today with great flavor, great music, and who knows…maybe a great trip to New York to meet Prince Royce! www.pensemospositivo.com.

 

Emilio Estefan, Wilmer Valderrama, Akon and Jenni Rovera Get Political at Billboard Latin Music Awards with Lili Gil

Click Here to Watch: http://video.foxnews.com/v/1599908110001/

By Lili Gil, Hispanic Market Expert, Co-founder XL Alliance, TV/ Media Contributor

In the midst of the glitz and glamour of the Billboard Latin Music Awards in Miami, Fox News Latino asked deep questions while celebrities sashayed across the red carpet.

While most of the media was interested in ‘what are you wearing?’ And ‘how do you feel tonight?’ We struck a different chord with the celebrities. We asked: ‘What are your views about the role of Latinos in this year’s election?’ And they loved it! 

We were praised for elevating this important matter and the artists were quick to open their heart and share their perspectives.

Emilio Estefan was quick to mention his participation in a call with the White House on Friday, and Wilmer Valderrama, who is actively involved with the organization Voto Latino, got extremely passionate about the growth trends of our community and his dissatisfaction with the Arizona law. R&B recording artist, songwriter and record producer, Akon talked about the importance of unity and the power of minorities sticking together to make a difference and let their voices be heard. 

La diva de la banda, Jenni Rivera, was equally passionate to motivate Latinos to get involved.

You may wonder, why did we get political on the red carpet? Because our voice, our community and our influence is paced to make a critical difference on the race to the White House. A cover on TIME Magazine, controversies over the Arizona Law, a potential vice presidential candidate,  Marco Rubio and many more, are at the core of our conversations. Even for celebrities who are doing voter drivers and attending meetings at the White House.

Latinos represent a potential 21.7 million eligible voters, according to the Pew Hispanic Center; however of those eligible in 2010 only 6.6 million actually headed to the polls; a number that can mark a historic difference in this year’s election. This disconcerting 30 percent or 15 million gap has been recognized by many organizations like Voto Latino; which is touring with the Mexican band Maná as part of their ‘Drama Luz’ tour; and other celebrities like Jennifer Lopez, Ricky Martin, Jon Secada and Shakira have joined various functions at the White House in efforts to amplify and raise issues of our community.

If celebrities, who travel weekly, sleep four hours a day and carry an agenda of 20 priorities are taking the time to get involved politically, why are we not all doing the same? Just as we follow their gossip and fashion trends, let’s realize that nothing is more fashionable than setting our own political trend in America this year… just as they are. Click here and get registered to vote!

Lili Gil is Hispanic business strategist and cofounder of XL Alliance, a cultural marketing firm. She is a World Economic Forum Young Global Leader and serves as a regular contributor to Fox News Latino. You can follow Lili on Twitter @liligil.

Read more: http://latino.foxnews.com/latino/entertainment/2012/04/27/celebrities-get-political-on-red-carpet-at-billboard-latin-music-awards/#ixzz1tISpSmxd
Join me as I host the official SHAKIRA Person of the Year Gala
LIVE TWITTER PARTY
Presented by DELTA AIR LINES
With the HASHTAG #DELTALG you will be able to follow the most exclusive reports, news and content from the red carpet and the gala honoring SHAKIRA November 9th the day before the Latin GRAMMY Awards in Las Vegas. You can even ask questions for us to ask the artists or request photos from your favorite stars!
Be reminded and join in here: JOIN THE LIVE TWITTER PARTY EVENT
FOLLOW ME ON TWITTER AND DON’T MISS OUT A BEAT
@liligil

Join me as I host the official SHAKIRA Person of the Year Gala

LIVE TWITTER PARTY

Presented by DELTA AIR LINES

With the HASHTAG #DELTALG you will be able to follow the most exclusive reports, news and content from the red carpet and the gala honoring SHAKIRA November 9th the day before the Latin GRAMMY Awards in Las Vegas. You can even ask questions for us to ask the artists or request photos from your favorite stars!

Be reminded and join in here: JOIN THE LIVE TWITTER PARTY EVENT

FOLLOW ME ON TWITTER AND DON’T MISS OUT A BEAT

@liligil