Digital Marketing 101: QR Codes and Foursquare | By Lili Gil

By the minute, smart-phones, companies and people are clearly becoming more and digitally sophisticated – and having a never-ending list of available social media platforms and apps clearly doesn’t make it any easier.

While this reality may be intimidating for many, understanding and applying these to your life and business is actually easier than you think. This quick 101 on digital marketing and social media technologies may help you boost your sales, dazzle your boss and even impress your friends and relatives when you send your next holiday card with embedded video!

You’ve seen them all:  QR codes on store displays, requests for Foursquare “check-ins” at restaurants and recent business buzz on Pinterest, now ranked as the third largest social media platform – all of which may have you wondering about the application and value of these to boost your sales or your personal equity.

In a nut-shell, these applications help bridge the physical world with the digital world. Think of a highway that makes it faster and more streamline to find what you seek, aggregate what you like and share with those you care; so let’s demystify them for you to start making them work for you.

Quick Response (QR) Code

This is a matrix barcode, formerly confined to industrial uses. However, in recent years they’ve become a common element in consumer advertising and packaging, making it easier for anyone with a smartphone to link quickly to a tutorial video, coupon, Facebook page, link or informational document online. Basically, think of a QR code as a graphical link in the physical world that takes you into a digital destination, serving as a connector between the two. An article on USA Today reported that Taco Bell has used QR codes on fountain drink cups to direct consumers to MTV video content. Procter and Gamble and Kraft Foods have used them for online discounts. TV’s HSN (Home Shopping Network) recently offered a four-day QR-a-thon, displaying the codes at the bottom of the TV screen for more web information about products. You could also get creative in your personal life and create your own QR-code linking to a special YouTube video printed on an invitation card or to link to a digital link that gets an interviewer to download your contact information or resume electronically after scanning your code on paper.

A common application to scan and read codes is scanlife.com. Also Scan.me helps you build and manage your own online mobile site for personal or business reasons and, for those that want to be more sophisticated bitly.com helps you create shorten codes that can be turned into QR-codes that can be monitored with online metrics of clicks, views and sources of visits.

Foursquare

The Foursquare.com website reports that millions of times a day, people use foursquare to check in and share where they are. Whether checking out a new restaurant, meeting up with friends, or visiting a favorite boutique, they are chronicling and sharing their adventures. As a business or brand on foursquare, you can be a big part of that experience.

With an impressive community of over 20 million people worldwide and over 2 billion check-ins, this application has redefined how people find, search, personalize and connect with their favorite places and people nearby.

Once downloaded into your phone or logged into your device, the application uses GPS technology to identify your location to provide recommendations, promotions and friends in your area. While this may seem a bit scary and intrusive for many, privacy settings allow you to control how much is shared with the Foursquare user base on preferences and location… so don’t worry, big brother will not be always watching!

As a business or brand you can embed your venue or product offering as part of the experience of the Foursquare community. Some ways for businesses to leverage this technology include, offering discounts in exchange of check-ins, awarding partner badges, building Foursquare pages or becoming a source of tips for the community. For more information about business offerings visit https://foursquare.com/business which is filled with case studies featuring many brands like Bravo, Red Bull, NASA and even the White House.

Lili Gil is an award-winning business and Hispanic market expert, business, politics and news media contributor and creator of the online show and channel Moments2CulturRise. She is also co-founder and managing partner of XL Alliance a multicultural strategy and marketing firm dedicated to helping business executives and leaders navigate and enter emerging markets. Gil was recently selected by the World Economic Forum as one of only 190 Young Global Leadersidentified across 65 countries for her leadership, community and business impact.

A New Way of Reaching Latinos Online on YouTube: Mitú

Integrated, cross-channel, multi-screen, social, viral, digital, earned are just a handful of the many buzz words recited to thousands of media executives and marketers as they parade from upfronts to newfronts and everything in between. But, who is really delivering? Is there a better mouse-trap to achieve the cultural relevancy needed to win in today’s multicultural America?

While traditional media continues to impress us with Nielsen data, a new metric may be arising to help 2013 budget allocations: YouTube views!

It’s a known fact that Latinos are highly engaged online, but more than consuming content they are also creating. According to the Forrester Social Technographic Ladder, 47% of Latinos online are “content creators.” That’s an over-index of 263 vs. non-Hispanics who also lag behind in the areas of critiquing, collecting, joining and spectating online. Also research fielded by the New Generation Latino Consortium has confirmed an gap in culturally relevant content and the important role digital plays in the everyday life of Latinos today.

But, where is that content? Where do Latinos engage most? What are they watching online and where? While we’ve seen the great success of YouTube sensations like Justin Bieber and makeup artist Lauren Luke, where are the Latinos? Brands envy the power of the hundreds of funny, talented and charismatic YouTube sensations that gather 5, 10 and 20 million views to their channels; hoping their brand could steal at least a fraction of that reach. Ironically some of these raw and authentic at-home videos end up getting more eye-balls and reach than some of TV’s best produced multi-million dollar projects! An example: La Receta de la Abuelita; a YouTube channel that scores an impressive 30,000 subscribers and over 19 million views through simple at-home cooking demonstrations of abuelita’s most loved recipes.

This is one of the many channels now aggregated by Mitú a premium branded YouTube network featuring both original and user-generated content in English and Español también. Starting with 659K subscribers and reporting over 228 million views, the channel serves as a destination connecting thousands of Latino content creators with each other, with advertisers and with the world.

The time is right for Mitú as marketers continue to increase their focus on both reaching Latinos and innovating with digital and social media marketing. According to Econsultancy’s Marketing Budgets 2012 Report, based on a survey of more than 500 companies and agencies, more than two-thirds (68%) are increasing their digital budgets for 2012, compared to 45% of companies increasing overall marketing budgets but only 16% saying the same for ‘traditional’ marketing budgets. Three-quarters (74%) of companies are investing more in digital marketing technology this year, up from 67% who expressed similar intent a year ago; which creates an opportunity for innovation in this space.

Clearly the viewers are there, the numbers are real and the research continues to validate that digital marketing and social media are redefining the media landscape, but will the brands and budgets follow? It’s time to start letting numbers drive the decision making and stop thinking of digital as an experiment or innovation, it simply is the way our consumers engage and live today!

Lili Gil is an award-winning business and Hispanic market expert, business, politics and news media contributor and creator of the online show and channel Moments2CulturRise. She is also co-founder and managing partner of XL Alliance a multicultural strategy and marketing firm dedicated to helping business executives and leaders navigate and enter emerging markets. Gil was recently selected by the World Economic Forum as one of only 190 Young Global Leadersidentified across 65 countries for her leadership, community and business impact.

Emilio Estefan, Wilmer Valderrama, Akon and Jenni Rovera Get Political at Billboard Latin Music Awards with Lili Gil

Click Here to Watch: http://video.foxnews.com/v/1599908110001/

By Lili Gil, Hispanic Market Expert, Co-founder XL Alliance, TV/ Media Contributor

In the midst of the glitz and glamour of the Billboard Latin Music Awards in Miami, Fox News Latino asked deep questions while celebrities sashayed across the red carpet.

While most of the media was interested in ‘what are you wearing?’ And ‘how do you feel tonight?’ We struck a different chord with the celebrities. We asked: ‘What are your views about the role of Latinos in this year’s election?’ And they loved it! 

We were praised for elevating this important matter and the artists were quick to open their heart and share their perspectives.

Emilio Estefan was quick to mention his participation in a call with the White House on Friday, and Wilmer Valderrama, who is actively involved with the organization Voto Latino, got extremely passionate about the growth trends of our community and his dissatisfaction with the Arizona law. R&B recording artist, songwriter and record producer, Akon talked about the importance of unity and the power of minorities sticking together to make a difference and let their voices be heard. 

La diva de la banda, Jenni Rivera, was equally passionate to motivate Latinos to get involved.

You may wonder, why did we get political on the red carpet? Because our voice, our community and our influence is paced to make a critical difference on the race to the White House. A cover on TIME Magazine, controversies over the Arizona Law, a potential vice presidential candidate,  Marco Rubio and many more, are at the core of our conversations. Even for celebrities who are doing voter drivers and attending meetings at the White House.

Latinos represent a potential 21.7 million eligible voters, according to the Pew Hispanic Center; however of those eligible in 2010 only 6.6 million actually headed to the polls; a number that can mark a historic difference in this year’s election. This disconcerting 30 percent or 15 million gap has been recognized by many organizations like Voto Latino; which is touring with the Mexican band Maná as part of their ‘Drama Luz’ tour; and other celebrities like Jennifer Lopez, Ricky Martin, Jon Secada and Shakira have joined various functions at the White House in efforts to amplify and raise issues of our community.

If celebrities, who travel weekly, sleep four hours a day and carry an agenda of 20 priorities are taking the time to get involved politically, why are we not all doing the same? Just as we follow their gossip and fashion trends, let’s realize that nothing is more fashionable than setting our own political trend in America this year… just as they are. Click here and get registered to vote!

Lili Gil is Hispanic business strategist and cofounder of XL Alliance, a cultural marketing firm. She is a World Economic Forum Young Global Leader and serves as a regular contributor to Fox News Latino. You can follow Lili on Twitter @liligil.

Read more: http://latino.foxnews.com/latino/entertainment/2012/04/27/celebrities-get-political-on-red-carpet-at-billboard-latin-music-awards/#ixzz1tISpSmxd

Collateral Damage from Cartagena Prostitution Story

Who would have thought that a historic event, the Summit of the Americas, would have turned into a marketing case study of bad PR and bungled crisis-management for the U.S., Colombia, and even an opportunistic airline.

During a time of emerging stability for the region and a revival of investor interest in Latin America, host country Colombia saw a perfect opportunity to highlight the country’s tourism potential as well as the positive impact of Colombians in the U.S. go down in flames thanks to a few Secret Service agents having a little too much ‘fun.’

I get it, sex sells, but why all of the news and reports on the ‘prostitution of Cartagena?’ The media is obsessing over sex, while ignoring the historic gathering of world leaders that just took place at a destination recognized by the UNESCO as a World Heritage. Known for its fortress, stunning cobble-stone streets and untouched old-city villas, Cartagena is listed next to Istanbul, Fiji, Paris as a top travel destination in the world. 

How about reminding Americans that Colombia is one of their strongest allies in Latin America, that Colombians rank number one among Hispanics for college attainment in the U.S., 29% of Colombians in the U.S. are college educated, and that country’s economy —which grew at around 6 percent in 2010, according to the World Economic Forum —is spoken of as a potential future addition to the BRIC group.

But you may wonder, why should I care in America about upsetting the perception of Colombians? At the core of this story lies unfortunate ignorance displayed by most media and marketers alike surrounding Colombia and Latinos. 

Their words and narrative are having a piercing impact and causing collateral damage on the perceptions, image and loyalties of close to one million fellow Colombians in the U.S.; of which I am one. We are feeling the heat and the outrage from the derailed coverage of the Summit of the Americas.

Why is this so critical? Because this type of media dis-service provides validation for existing stereotypes of Latinos.

The icing on the cake of this PR fiasco was served up by Spirit Airlines, who quickly seized the ‘opportunity’ with distasteful advertising of prostitutes and ‘more bang for your buck’ for flights to Cartagena. 

Spirit’s Chief Marketing Officer, Mr. Barry Biffle, should call the culturally incompetent agency that suggested that copy and graphic for the main page. Otherwise, Mr. Biffle  may end up baffled by the power of a million angry Colombians.

An online petition has already begun circulating —created by a Colombian professional in the U.S., Eddie Niño, on change.org —called: ‘Spirit Airlines: Stop promoting Cartagena, Colombia as sexual tourism destination.’

Let us all learn from this experience. Don’t let sensationalism damage your image with America’s fastest growing consumer base; Latinos.

Lili Gil is a Hispanic marketing expert and contributor to Fox News Latino. She was elected as Young Global Leader by the World Economic Forum and is co-founder and managing partner of XL Alliance. You can follow Lili Gil on Twitter @liligil. 

Analysis on CNNEE

On FOX NEWS LIVE:

Opinion: Insight from a Latina who is ‘not Latina enough’ by Lili Gil for CNN

Editor’s Note: Lili Gil is a businesswoman with expertise in marketing to Hispanics. She is co-founder and managing partner of XL Alliance, a business strategy and marketing firm dedicated to help business leaders and corporations navigate and enter emerging multicultural markets. Gil was recently selected to be a World Economic Young Global Leader. She is on Twitter @liligil.

By Lili Gil, Special to CNN

What comes to mind when you think of Latinos? Is it exotic beauties, great dancing, loud music, big families, illegals, all or some of the above? Is it poor, disadvantaged, short and brown?

The truth is 53% of all Hispanics in the U.S. self-identify as white, but unfortunately a world of media that over- emphasizes issues of immigration and drug trafficking have often tainted the true colors and stories of those who call themselves “Latinos.”

I am a strategist and marketer who makes a living demystifying the world of Latinos for America’s CEO’s and decision makers. It is my life’s quest to understand true Latino identity.

I then take my information, and try to make advertisers and business leaders understand who we really are, and why they should take the time to get to know us. As you can imagine, this quest of mine is incredibly complex.

There are numbers, facts and statistics that help answer my questions, and explain why the broader population should pay attention to Latinos: In the U.S. we are more than 50 million strong, accounting for more than half of the U.S. population growth between 2000 – 2010, and represent $1 trillion in buying power according to advertising researchers. That’s not insignificant, but somehow it is not enough to break through the common stereotypes of the people I meet each day. 

This is why I have dedicated a 15-year career to drive the business case for multicultural inclusiveness and Latinos as an engine for growth. Ironically, it was my naïve experience as a young immigrant that triggered what has turned today into a professional mission.

As an 18-year-old foreign college student in a small private college in northern Texas, I was confused by off comments from my classmates: “You are not Mexican? But you speak Spanish!” When my answer was “I am Colombian,” the conversation would take a downhill turn since that equated to dealing drugs followed by the assumption that I should be washing dishes at the school cafeteria. They were surprised when they learned I was an international “immigrant” student - with a student visa - whose parents were required to pay a full year of tuition in cash up front! That boggled their minds. They had trouble accepting I was a ‘true Latino’ - or ‘Latino enough.’

Did I let the stereotype discourage me? No. In fact, it was the catalyst to educate, get involved and elevate the voice of who we are.

How about unveiling that tall, educated and even affluent Latinos do exist? After all, college enrollment has increased by 24% and the $100,000-plus household-income segment grew 221% to represent 17% of Hispanics in theUnited States. Also, approximately 62% of Latinos in America are U.S.born making them a large percentage of “citizens” who are diverse, bicultural and bilingual, and proud to call themselves Americans and Latinos, too.

In the midst of confusion, much strength has emerged binding together people from over 20-countries of origin and diverse races represented by one term: LATINOS. Today the term has evolved to carry the strength of a unified community; reclaiming its position, heritage and representation as students, workers, entrepreneurs, doctors, lawyers and valuable members of American society. Maybe the stories behind these numbers are not as exciting or not “Latino enough” to be told, but today we are getting a peek into their life experience in America.

A quick posting on Being Latino, one of the largest Facebook group for Latinos in the United States, resulted in a flood of responses from Latinos dealing with the issue. Over a dozen testimonials revealed that “not being Latino enough” is not just about not looking the part, but also about not behaving the part.

Graciela Tiscanero-Sato, a Being Latino fan responded to the issue of not being Latina enough as follows, “Oh yeah…look at my picture and you’ll see that. ‘You don’t look Mexican’ has been uttered in the U.S. Air Force where I flew as aircrew (not many Latinas in cockpits), while working in Silicon Valley for [a] German company, on and on… Then there’s my sister, an actress, who gets told ‘you don’t look ethnic/Latina enough’ when she tries out for Spanish-language commercials and such! I think on mainstream TV that if you don’t help “them” reinforce their stereotype, they don’t want you.”

For Harvard graduate Julio Ricardo Varela, his journey has not only cornered him in the “not so Latino” camp for his education but also in the classist camp among his own fellow Hispanics in theBronx.

“…there is this belief that “white” Latinos (what a silly label, since my family is a bit of everything: North African, Corsican, Italian, Spanish, Moorish), have it easier because they don’t “look” Latino. Growing up in Puerto Rico, where racism is subtle and generally class-based, and then in The Bronx, where people looked down at my background as being too elitist, I just know that everything I have earned in my life (Harvard, a successful professional career, a loving family and strong network of dear friends) has come through never sacrificing who I am or accommodating myself to others. In life, you must be true to yourself and answer to yourself. Without a core belief in yourself, you just follow the crowd and pay attention to labels. I pay attention to me and try to help others in any way I can.”

Sharon Abramzon, a proud Colombian of Jewish decent has both benefited and struggled with looking “too white” for a Latina.

“I am lucky to be able to blend into different cultures, which helps in business and socially. It’s also quite comical to surprise people when I break out in Español during a conversation. I am quite proud to be a Colombian Latina, and I think it is great to bring to light that the Latin culture is also a wonderful melting pot of races and religions. On the other hand, having to prove my “Latinoness” is also part of that. (Naturally, after I speak in Spanish and tell people where I was born, I finally get the OK nod).”

On one side many deal with the label of being “too white,” while others juggle being too dark for a Latino. This is the case of many afro-Latinos like Yaritza Croussett, an occupational therapist of Dominican decent who lives in the D.C. area.

“I was told BY LATINOS that I was too “black” to be Latina… they also asked where did I learn to speak Mexican? Oh the joys of growing up in Texas,” said Croussett who grew up as a minority within minorities after being the only “black girl” in a high schoolof Mexican-Americans in the Rio GrandeValley. Ironically all along, she shared proudly the same label “Latina” as her friends of Mexican descent.

Oh, the wonders of Latino heritage! Twenty years ago, young Hispanics fought to blend in and acculturate, while today many are retro acculturating and reclaiming their new found label: I AM LATINO… AND PROUD!

Clearly, in the midst of many differences, there is a unifying thread of values of faith, family, culture and language that makes them worth knowing. And as they grow in number, power and influence the world should get to know who they are – in all their hues, in all their pride and in all their value as people who love America and their heritage as much as you do. Will you give yourself a chance to rethink Latino? You will be surprised.

Source CNN

Romney’s ‘Self-Deportation’ Solution at GOP Debate Shows a Candidate Out of Touch by Lili Gil for Fox News Latino

After a heated opening between Newt Gingrich and Mitt Romney over capitalism and Freddie Mac consulting at the NBC Florida debate, surprisingly the night’s most memorable moments took place when Latino matters surfaced.

Just in time to resonate with 22 percent of Floridians who are Latinos and the 1.2 million Cubans who reside in Florida, Fidel Castro’s fate of heaven or hell was the only moment that woke up this lifeless audience. Gingrich said: “I don’t think Fidel will meet his maker. I think he’s going to the other place.”

But by far the the most memorable and the oddest moment was Romney’s brilliant solution to immigration: self-deportation.

Immediately, a flood of live tweets from viewers, political insiders and Latino influencers jumped to criticize his confusing answer.

When asked about the process to send people home, Romney’s solution left the audience intrigued, speechless and confused. “The answer is self-deportation (with some remote laughter on the background) When they don’t have work or documents they will go back home…Ultimately we will then allow people to get back in line at home until the reach the front of the line,” Romney said.

Can Romney Get the Latino Votes He Needs?


The line? What line? One tweet from @AlxWindyCity said “hahaha…I’m, sure there is a line forming as we speak”  Also a sympathetic Rick Santorum was quick to describe how his parents and grandparents were able to “follow the process,” which was completely different from today’s bureaucratic and limited process to follow for those wishing to “get in the line.”

Is there a process for those who graciously self-deport so they can get into “the line” back at home? No, which highlights Romney’s ignorance on the issue. As a naturalized citizen who had to make sense of “the process,” it is disappointing to see GOP candidates so out-of-touch with the true complexities of the current immigration process. 

Ever wondered what the path to citizenship is? Let the U.S. Citizenship and Immigration Services (USCIS) answer the question for you: After a basic requirement of being over 18 years of age, the U.S. government requires you to be a green card holder for five years! So, how do you get a green card if you want to “get in the line?” Three or four clicks later and the USCIS website then takes you to a long list of green-card application forms that basically can be summarized as the following:  A. be the child of a U.S. citizen, B. marry a citizen, C. be a refuge and/or D. qualify for the limited and convoluted job, entrepreneur or investor options. 

Did you know that someone who comes into this country “legally” with a student visa has virtually no clear path or option to become “legal” after graduating from his college, masters or PhD? Note, these are not DREAMers (DREAMAct candidates), but “legal” immigrants who are stuck in limbo…

The issue is complex, and clearly Romney’s self-deportation strategy confirmed his lack of a strategy all together. And, while entertaining, immigration may not be the only winning card to get to the hearts of a diverse Latino population in Florida, which is dominated by Cubans in south Florida and Puerto Ricans in central Florida. 

Why does this matter anyway? Because in 2008, according to the Pew Hispanic Center, President Barack Obama won 57 percent of Florida’s Hispanic vote, while 42 percent went to Sen. John McCain (R-Ariz.), making Florida the first of many more battlegrounds like Nevada, Colorado and Arizona where Latinos could represent the winning difference for the GOP in their race to the White House.


Lili Gil is an award-winning business and Hispanic market expert and business and political media contributor. She is also co-founder and managing partner of XL Alliance a business strategy and marketing firm dedicated to help business leaders and corporations navigate and enter emerging multicultural markets. Gil was recently selected by the World Economic Forum as one of only 190 Young Global Leaders identified across 65 countries for her leadership, community and business impact. You can follow Lili on twitter @liligil



Read more: http://latino.foxnews.com/latino/politics/2012/01/24/en-serio-romneys-brilliant-solution-to-immigration-is-self-deportation/#ixzz1lEU5i5iM

¿Que Pasó? People’s Choice Awards, Where Were the Latinos? by Lili Gil for Fox News Latino

On its 38th edition, the People’s Choice Awards tallied an impressive total of 230,000,000 votes giving fans the power to choose their favorites in television, music and Hollywood. 

While Latinos are certainly making waves in entertainment, those nominated like Enrique Iglesias, Pitbull, Eva Longoria, Fast Five actors Tego Calderón and Don Omar, Modern Family’s Sofia Vergara, and even pop sensation Selena Gomez were all M.I.A. at the award show. 

So who was there to somewhat represent? “Solo dos”…CSI’s Adam Rodriguez and Jersey Shore’s half Boricua Ronnie Ortiz-Magro walked the red-carpet.

Did they not know that Latinos do tune in into American pop-culture matters? Do they not realize that one in four teens in America is Hispanic? 

That Latinos are 80% more likely to go to the movies during opening weekend? That 62% of them are U.S. born, therefore bicultural and bilingual? That 47% of Los Angeles is Latino! And to top it all of, there was a Twitter explosion happening live during the show uniting a very unique Spanglish conversation. 

The voice of top Latino influencers like Lance Rios, founder of the largest and most popular Latino group in Facebook “Being Latino”, fashionista Mercedes Sanchez of BeChicMag, lifestyle editor Lizbeth Cardozo of LaCosmopolatina, celebrity insider Oscar Petit, among others, came together under the hash-tag #HBOatsLatinoVIP. 

Other Latino tags like #Belatino and #LATISM rode the conversation as well.  The content source came from live reporting being “tweet-casted” from the red carpet by me and the remote crew of Fox News Latino and XL Alliance.  

Tweet-reach reported that their collective buzz, sharing and re-tweeting of the hash-tag reached 117K people generating close to 900K impressions!

In a nut-shell, do not underestimate the power of the Latino voice when united. Whether in entertainment or even in business and politics, Latinos are listening and sharing perspectives critical to impact the opinion of America’s fastest growing market segment.

Thank you Fox News Latino, for giving us a voice and platform to continue to elevate the importance of our voice. Last night at the People’s Choice, tomorrow could be from the next debate, the white house, another major event and more.

Lili Gil is an award-winning business and Hispanic market expert, business and political media contributor. An award-winning professional and entrepreneur, Gil was recently selected by the World Economic Forum as one of only 190 Young Global Leaders identified across 65 countries for her leadership, community and business impact. You can follow Lili on twitter @liligil



Read more: http://latino.foxnews.com/latino/entertainment/2012/01/12/where-were-latinos-at-peoples-choice-awards/#ixzz1lEVE4Biv

People’s Choice Awards with a Latino Twist!

LOOKING FOR LATINO INFLUENCERS & TWITTEROS!

We are excited to invite you to make history with us as we report and follow the upcoming People’s Choice Awards pero con sabor Latino!  That’s right! Latinos are making waves in music, movies and television but we are also shaking it up en Twitter during this year’s award show with a LIVE TWITTER RED CARPET PARTY uniting Latino fashionistas, influencers, celebrities and reporters with the hash-tag #HBOatsLATINOVIP on January 11th starting at 7/6C.

So, be one of the special few tracking the nominees, the fashion and the most memorable moments en vivo desde la alfombra roja! Join us and you will get exclusive photos and video for you to share and post on your site. Catch Pitbull, Enrique Iglesias, Selena Gomez, Sofia Vergara, and the many more that will represent us proudly from Los Angeles.

Ok, you are in…now here’s the simple 1-2-3 on what to do:

  1. TWEET: Follow our live hosts @liligil and @HBOatsLatino who will be sharing and tweetcasting exclusive LIVE content from the People’s Choice Awards. Always #HBOatsLatinoVIP to stay in the loop and also the #peopleschoice to make it into the mainstream of social flow!
  2. LIKE: Like facebook.com/pensemospositivo for live chatting and sharing during the show. Also make sure you attend the event posted on Facebook at: http://on.fb.me/HBOATSLATINOVIP
  3. SHARE: Let the world know that you are a People’s Choice #HBOatsLatinoVIP! Tweet, Facebook, blog, share and more. Ps. subscribe to www.youtube.com/latineandotv to see the latest uploaded videos and interviews free for you to use, repost and share!

We hope you can join us y… ¡Nos vemos en la alfombra roja!