November 2011
4 posts
10 tags
October 2011
7 posts
4 tags
Relevancy at its Best: Vitamin Brand Bedoyecta Not...
Almost with precise foresight, Valeant Pharmaceutical’s vitamin B brand Bedoyecta got ahead of AdAge and its Halloween piece on the Day of the Dead (Día de los Muertos) as a prime opportunity for marketers. While marketers may shy away from the holiday due to its scary name or lack of understanding Bedoyecta launched a Day of the Dead focused program on Halloween. For Bedoyecta, the...
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A Vegas Style Boxing Match at the Republican...
In a town famous for the most entertaining boxing matches in history, the Venetian in Las Vegas was the perfect stage to host a heated Western Republican Presidential Debate that resulted in more upper-cuts than a heavyweight title fight. Counter punching might have brought Perry back to life, left Romney with some bruises and made Cain smile and throw a few counter-punches of his own. . What...
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The Republican Debate: An Opportunity to Win over...
It is evident that President Obama’s reelection campaign is attempting to leverage his GOP opponents’ positions on Social Security and immigration; however the Republican advantage could be rooted in the Latino voters’ top areas of concern which are education, jobs and healthcare; not immigration. This makes Tuesday’s Republican candidate debate a potential opportunity...
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Top 5 Reasons Why Latinos Must be on Your...
Opening on Monday October 3rd including intriguing topics like “Will Latinos Elect our Next President” and “The Transformed General Market” the world’s premier annual gathering of marketing and communications leaders kicks-off with some Latin flare in New York city. With a mission to galvanize the industry, Advertising Week seeks to move key industry goals forward...
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