November 2012
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Four Simple Ways to Discover the Power of Latinos...
By Lili Gil, Co-Founder XL Alliance and Business & Politics Media Contributor
Short, yet powerful enough to amplify the voice of millions and spark world-movements in 140 characters; welcome to a new Twitter nation! Where relationships, conversations and like-minded people come together for a unique reporting-networking-happy-hour-debate-table-style-real-time-virtual-exchange.
However while...
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Tweetcasting Good News from Latin GRAMMY with...
Follow the tweetcasters bringing positive news, messages, exclusive celebrity photos and video from this week’s Latin GRAMMY events!
@liligil | @cesarcamachotv | @OscarPetit
@LatinRecap |@BeChigMag | @webcitygirls
@AnaRC | @TargetLatino | HBOatsLatino
#POSITIVEMIX #LATINGRAMMY #LATISM
WHEN IS IT HAPPENING?
While we are already tweeting and sharing content as of 11/14, the official green...
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Behind the Scenes with Prince Royce and the Making...
Back in October Post’s Honey Bunches of Oats® announced the launch of its Positive Mix campaign featuring multi-platinum artist and 2012 Latin GRAMMY® nominee Prince Royce on the cover of millions of cereal boxes.
Fans love it, TV viewers are watching it, shoppers are surprised in their supermarket aisles and buying it and bloggers are all chatting about it!
#POSITIVEMIX and the chance to meet...
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FOX News Latino Announces Live Spanish Coverage...
In a close presidential race, it is evident more than event that the rapid growth and influence of the Latino community has reshaped the political conversation in America.
From Spanish TV spots, catchy taglines to voter-drives featuring mariachis, both President Obama and Mitt Romney have integrated Hispanic efforts to tap into the fastest growing voter group in the U.S.
The National Association...
September 2012
2 posts
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Royal Rescue by Royal Caribbean’s ‘Explorer of the...
By Lili Gil, Cofounder XL Alliance- Business and Politics Media Contributor
Breaking News- On Saturday September 8th, 2012 at approximately 6:15 pm eastern standard time off of the coast of Virginia, Captain Olav Gunnar Nyseter of Royal Caribbean’s ‘Explorer of the Seas’ announced a change in course to assist the US Coast Guard in a rescue mission of a sailboat eight miles away from the...
June 2012
3 posts
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Romney appeals to Latino leaders with few details... →
Visit msnbc.com for breaking news, world news, and news about the economy
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Union Rags & John Velasquez Win At Belmont:...
On the eve of the New York City Puerto Rican Day Parade and 20 miles east from the island of Manhattan, Puerto Ricans have a new reason to celebrate: Boricua jockey John Velazquez takes the victory at Belmont Stakes with horse Union Rags.
Originally from Carolina, Puerto Rico; where he first learned how to ride horses; Velazquez came to the U.S. after winning his first race in 1990 aboard Rodas...
May 2012
2 posts
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Digital Marketing 101: QR Codes and Foursquare |...
By the minute, smart-phones, companies and people are clearly becoming more and digitally sophisticated – and having a never-ending list of available social media platforms and apps clearly doesn’t make it any easier.
While this reality may be intimidating for many, understanding and applying these to your life and business is actually easier than you think. This quick 101 on digital marketing...
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A New Way of Reaching Latinos Online on YouTube:...
Integrated, cross-channel, multi-screen, social, viral, digital, earned are just a handful of the many buzz words recited to thousands of media executives and marketers as they parade from upfronts to newfronts and everything in between. But, who is really delivering? Is there a better mouse-trap to achieve the cultural relevancy needed to win in today’s multicultural America?
While...
April 2012
3 posts
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Emilio Estefan, Wilmer Valderrama, Akon and Jenni...
Click Here to Watch: http://video.foxnews.com/v/1599908110001/
By Lili Gil, Hispanic Market Expert, Co-founder XL Alliance, TV/ Media Contributor
In the midst of the glitz and glamour of the Billboard Latin Music Awards in Miami, Fox News Latino asked deep questions while celebrities sashayed across the red carpet.
While most of the media was interested in ‘what are you wearing?’ And ‘how do...
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Collateral Damage from Cartagena Prostitution...
Who would have thought that a historic event, the Summit of the Americas, would have turned into a marketing case study of bad PR and bungled crisis-management for the U.S., Colombia, and even an opportunistic airline.
During a time of emerging stability for the region and a revival of investor interest in Latin America, host country Colombia saw a perfect opportunity to highlight the...
February 2012
1 post
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Opinion: Insight from a Latina who is ‘not Latina...
Editor’s Note: Lili Gil is a businesswoman with expertise in marketing to Hispanics. She is co-founder and managing partner of XL Alliance, a business strategy and marketing firm dedicated to help business leaders and corporations navigate and enter emerging multicultural markets. Gil was recently selected to be a World Economic Young Global Leader. She is on Twitter @liligil.
By Lili Gil,...
January 2012
4 posts
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Romney’s 'Self-Deportation' Solution at GOP Debate...
After a heated opening between Newt Gingrich and Mitt Romney over capitalism and Freddie Mac consulting at the NBC Florida debate, surprisingly the night’s most memorable moments took place when Latino matters surfaced.
Just in time to resonate with 22 percent of Floridians who are Latinos and the 1.2 million Cubans who reside in Florida, Fidel Castro’s fate of heaven or hell was the only...
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¿Que Pasó? People’s Choice Awards, Where Were the...
On its 38th edition, the People’s Choice Awards tallied an impressive total of 230,000,000 votes giving fans the power to choose their favorites in television, music and Hollywood.
While Latinos are certainly making waves in entertainment, those nominated like Enrique Iglesias, Pitbull, Eva Longoria, Fast Five actors Tego Calderón and Don Omar, Modern Family’s Sofia Vergara, and even pop...
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People's Choice Awards with a Latino Twist!
LOOKING FOR LATINO INFLUENCERS & TWITTEROS!
We are excited to invite you to make history with us as we report and follow the upcoming People’s Choice Awards pero con sabor Latino! That’s right! Latinos are making waves in music, movies and television but we are also shaking it up en Twitter during this year’s award show with a LIVE TWITTER RED CARPET PARTY uniting Latino fashionistas,...
November 2011
4 posts
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Newt Gingrich: A Smart Play to Win Over the Latino...
AS Published by Fox News Latino
By Lili Gil, Media Contributor, Hispanic Market Expert, Cofounder XL Alliance
As I tuned in to write this opinion piece about the Republican National Security Debate, I was ready to jot down perspectives surrounding Afghanistan, terrorism, Israel and wars… While those were eloquently addressed by the candidates, my heart, attention and voter-gears shifted...
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"Orgullosa" A Movement to Celebrate Latina Pride...
Ever wondered what makes Latinas so unique and memorable? With a majority bicultural-bilingual audience of Latin women in the U.S., Latinas today display a unique fabric of traditional and conservative values combined with the spice of beauty and fearless attitude that make them stand out from the pack. This is why they are proud and no longer afraid to visibly share who they are and what they...
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The Latin GRAMMY Awards: Don't Miss a Beat
Stay tuned for a different type of coverage…
We will get behind the scenes, talk business with the artists and report from the many record label private events, charities and other adjacent activities surrounding the Latin GRAMMY Awards.
NOVEMBER 9-10th, LIVE from LAS VEGAS
www.foxnewslatino.com
Follow Lili Gil @liligil
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October 2011
7 posts
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Relevancy at its Best: Vitamin Brand Bedoyecta Not...
Almost with precise foresight, Valeant Pharmaceutical’s vitamin B brand Bedoyecta got ahead of AdAge and its Halloween piece on the Day of the Dead (Día de los Muertos) as a prime opportunity for marketers. While marketers may shy away from the holiday due to its scary name or lack of understanding Bedoyecta launched a Day of the Dead focused program on Halloween. For Bedoyecta, the...
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A Vegas Style Boxing Match at the Republican...
In a town famous for the most entertaining boxing matches in history, the Venetian in Las Vegas was the perfect stage to host a heated Western Republican Presidential Debate that resulted in more upper-cuts than a heavyweight title fight. Counter punching might have brought Perry back to life, left Romney with some bruises and made Cain smile and throw a few counter-punches of his own. . What...
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The Republican Debate: An Opportunity to Win over...
It is evident that President Obama’s reelection campaign is attempting to leverage his GOP opponents’ positions on Social Security and immigration; however the Republican advantage could be rooted in the Latino voters’ top areas of concern which are education, jobs and healthcare; not immigration. This makes Tuesday’s Republican candidate debate a potential opportunity...
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Top 5 Reasons Why Latinos Must be on Your...
Opening on Monday October 3rd including intriguing topics like “Will Latinos Elect our Next President” and “The Transformed General Market” the world’s premier annual gathering of marketing and communications leaders kicks-off with some Latin flare in New York city. With a mission to galvanize the industry, Advertising Week seeks to move key industry goals forward...
univisionnews →
September 2011
2 posts
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Dwayne Wade Reveals Product Poised to...
All eyes are on Dwayne Wade as he revealed the secret product behind his signature slashing and aggressive style of play, COURT GRIP™. Behind the scenes, seven-time NBA All-Star and MISSION Athletecare™ partner Dwayne Wade, has been supporting the development and testing of its revolutionary COURT GRIP™, a proprietary, patent-pending formula that is scientifically engineered to...
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Leila Lopes, Miss Angola Crowned as Miss Universe...
By Lili Gil, Hispanic market expert; Media/TV contributor; Co-founder, XL Alliance
The 60th anniversary of the Miss Universe pageant, held in São Paulo, brought together an impressive record breaking number of 89 contestants surpassing the previous record of 86 contestants in 2006.
Within the first few minutes of the gala, a stage-filled of world beauties was quickly reduced to 16 semifinalists...
August 2011
2 posts
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Trends: New York and Twitter was Shaken Up, Should...
New York, NY—Newspapers today are talking about the 5.8 earthquake that shook up the northeast and the big apple yesterday; however are news almost 5-6 hours after the fact just too late to tell? In a world of social media and instant gratification, people have grown to expect instant communication. Platforms like Facebook, Twitter, Foursquare and others, have transformed the way people interact;...
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July 2011
1 post
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Opinion: The Default Crisis is a Dysfunctional...
Are you steaming with frustration yet with the debt ceiling drama? After last night’s address by President Obama and Speaker Boehner, you should! Clearly what we thought was leading to some sort of compromise- the new dirty word in Washington- is looking more like the story of a dysfunctional couple on the verge of collapse. Who will win, who will surrender, who will be betrayed, whose voice is...
